Designer Bio Photo of Charmain Bertram

INTEGRITY DESIGNS, created in 2006, by designer/manufacturer, Charmain Bertram, specializes in classic denim cuts, bags, recreated recycled clothing designs and unique silk screened prints. Having studied Fashion design and techniques at George Brown College while working at Leo's textiles, Charmain learned the fundamentals of garment design and an in depth knowledge of textile application. Subsequent to graduating with a diploma in fashion design and techniques, a designers’ assistant position with custom jeans designer and tailor, Sydney Mamane, was acquired. This created and nurtured a love for classic denim design and a passion for detail. Following this, Charmain was employed by Cathy Cooper of Urban Bride, where she learned the science of delicate fabrics and the tricks of the trade in formal wear. Following the closure of Urban Bride, INTEGRITY DESIGNS was born. Becoming a member of the Fresh Collective, on trendy Queen St. West in Toronto Ontario, INTEGRITY began, with hand painted knit designs, classic jean cuts, patchwork doupionni silk bags and an overall devotion to the environment.


The Charmain Bertram Collection, launched February 15, 2011, is the beginning of a new chapter for Integrity Designs. An eco chic collection of re-purposed, organic cotton & hemp garments and bags.
For the women who dance as if everyone is watching!

Philosophy

Appreciate the art
Garment design is an art; from pattern drafting and sketching, to screen printing and sewing... appreciate it!

Save the trade
Trade skills in sewing, pattern drafting, design and all facets of the fashion industry are disappearing as mass production methods of clothing manufacturing take over.  Buying from local, independent designers will keep these trade skills from becoming just a tale of "how we used to make clothes in the good ol' days"!!

Quality over quantity
Mass produced garments fall apart at the seams due to hurried construction methods and low quality textiles used to meet the high quotas and low budgets of the huge clothing corporations, making even larger profits!  INTEGRITY garments, home furnishings and accessories are made in small quantities, ensuring that attention is paid to the detail in construction quality.

Value individuality
When a handful of companies, own 100 to 1000 of their same clothing stores world wide, how many people fit those moulds?  Expressing yourself through your clothing, not only by style but by the maker itself, lets you say something to the world around you without saying a word . . . do you want to say the same thing as the other 100 000 people who own that shirt?

Think BIG live small
Consider this... if a fabric is woven in India, the cutting and prep work is done in indonesia, the garment is constructed in China, packaging is done in Pakistan and then it is shipped here to North America to a head office and then distributed to stores world wide . . . how much unnecessary pollution is spewed across the world,  for garments (and all items in general... turn any item over in your home... does it say 'made in China'?)  that we are completely capable of making right here with our own skills and resources? All because of cheap overseas labour.  But at what cost?  Why is the rest of the world labouring around the clock manufacturing items for us, which we barely care to keep for more than one season?  Think of the planet as your home, our home.  These resources are not infinite, this planet is not infinite....  

Think BIG, live small... live with INTEGRITY.